Conversion tracking accuracy
First, always. Whether conversions fire, fire once, and report the right value — across GA4, Google Tag Manager and the ad platforms. If this is wrong, every number below it is wrong too.
Service · Paid audit
The 48-Hour Ads Audit
$200 flat. A Loom walkthrough and a prioritized written fix list within 48 hours of read access — credited to your first month if you continue, and yours to implement alone if you don’t.
It is paid, and that is deliberate.
A free audit is a sales call with a slide deck attached. It is built to find just enough wrong to justify a retainer, and it costs the agency nothing to give away. We charge $200 because the deliverable is real work: someone senior goes through the account, verifies what the tracking is actually recording, and writes down what to fix in the order worth fixing it.
You are not buying a pitch. The fix list is written so your current team, or you, can act on it without us. If you do continue into management, the $200 comes off your first month, so starting here costs nothing extra. If you don't, you keep the findings and we part ways.
What gets checked, in order.
Account structure
How campaigns, ad groups and audiences are organised against how the business actually makes money, and where the structure is fighting the bidding rather than helping it.
Wasted spend
Where budget is going that cannot convert: irrelevant search terms, missing negatives, placements and audiences that spend without returning. This is usually the fastest money to recover.
Audience overlap and creative fatigue
Whether your own campaigns are bidding against each other, and whether performance decay is a creative problem or a targeting one. The distinction changes what you should do next.
Landing page and offer match
Whether the page delivers what the ad promised, and where the drop-off between click and conversion is a traffic problem versus a page problem.
What tends to come out of it.
The recurring finding is measurement: conversions double-counted, values missing, or events that never fired at all. Accounts we have taken on after an audit have gone from $0.82 to $0.18 cost per lead on Google, $1.02 to $0.36 on Meta, and $10 to $1 in an enterprise funnel. Non-running campaigns get diagnosed and restored as part of the same pass.
Full case detail, with the dashboards behind each number, is on the results section of the homepage.
Questions worth asking before you buy.
What exactly do I receive?
A Loom video walkthrough of your account and a prioritized written fix list, delivered within 48 hours of receiving read access. The list is ordered by impact, so you can act on the top items immediately.
What do you need from me?
Read-only access to the ad accounts and analytics you want reviewed, plus your website. Read access only — nothing is changed in your account during the audit.
Am I obligated to continue afterwards?
No. You can take the fix list and implement it yourself or hand it to your current team. If you do move into management, the $200 is credited to your first month.
Which platforms can you audit?
Google, Meta, TikTok, LinkedIn and DV360, along with the GA4 and Google Tag Manager setup underneath them. Tell us which accounts to look at when you get in touch.
Contact
Send the account over.
Email the platforms you run and your website, then grant read access. The walkthrough and fix list come back within 48 hours. If you would rather talk it through first, the 30-minute call is free.
We take on a maximum of 2 new accounts per month — senior attention doesn’t scale past that.
Other services.
Google Ads Management
Search, Performance Max, Demand Gen, YouTube and Shopping.
Meta Ads Management
Facebook and Instagram, measured through the Conversions API.