A full account rebuild, rather than tuning the existing campaigns one by one.
Case study · Auto dealership · Lead generation
EV dealership: cost per lead from $10 to $1 in one month
A full account rebuild for an electric-vehicle dealership cut cost per lead from $10 to $1 in one month. Lead volume climbed so fast the client paused its outbound sales team until it could work the backlog.
$10 → $1Cost per lead, one month
90%Lower cost per lead
Client & context
NKB Group, an electric-vehicle dealership generating leads from car buyers (B2C).
Client
NKB Group
Auto dealership · EV
$1
cost per lead
The problem
Before the rebuild, each lead cost $10.
What we did
Results
- Cost per lead $10 → $1 in one month after the rebuild.
- Outbound sales paused. Lead volume climbed so fast the client stopped its outbound sales team until it could work the backlog.
CPL before
$10
CPL after 1 mo
$1
We had to stop the sales department because we are flooded with leads.
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