Conversion tracking rebuild
GA4, Google Tag Manager and server-side tagging audited, corrected and verified against real business outcomes. Enhanced conversions and value passing included where the platform supports it.
Service · Google Ads
Google Ads Management, Built on Tracking You Can Trust
Search, Performance Max, Demand Gen, YouTube and Shopping feeds — run to cost per conversion, not impressions. The measurement gets fixed before the budget moves.
Most accounts we open are measuring the wrong thing.
Broken conversion tracking is the single most common problem we find in a new Google Ads account. Duplicate tags, conversions counted twice, form submissions that never fire, purchase values passed as zero. The account still reports a number, so nobody questions it — and every bid decision Google makes downstream is built on that number.
So tracking comes first. GA4 and Google Tag Manager get audited and rebuilt, server-side tagging goes in where the browser alone under-reports, and conversion actions get checked against what actually happened in the business. Only once the data survives that check do we touch campaign structure, bidding or budget. It is slower to start and it is the reason the numbers hold up later.
What management actually covers.
Campaign structure
Search, Performance Max, Demand Gen, YouTube and Shopping built around how the account actually converts — not a template. Budget concentrated where the unit economics work.
Search terms and negatives
Ongoing negative keyword work on the terms the account is actually paying for. This is where most of the recoverable waste sits in a neglected Search account.
Feed and creative work
Shopping feed hygiene, asset groups and video assets tested against performance rather than preference. Underperforming assets get replaced, not defended.
Weekly optimization, monthly reporting
Weekly optimization and a monthly Looker Studio report at every tier, in writing. You see what changed, what it cost, and what it returned.
What the numbers have looked like.
On one Google account, 8,492 conversions at $0.14 each with a 66.8% conversion rate. On lead generation, cost per lead cut from $0.82 to $0.18. In an enterprise funnel, lead cost moved from $10 to $1 — enough that the client paused outbound sales. Across managed accounts, 300% ROAS and $30K+ per month in ad budget.
Full case detail, with the dashboards behind each number, is on the results section of the homepage.
Questions worth asking before you hire anyone.
How much does Google Ads management cost?
Three tiers by ad spend. Under $5K/mo of spend it is $800/mo flat. From $5K to $25K it is 12% of spend with a $1,200/mo minimum. Above $25K the scope and fee are agreed together. Your tier is confirmed after the audit, once we have seen the account.
How fast will I see results?
Tracking fixes land within the first weeks. Meaningful cost-per-lead improvements typically take 60 to 90 days of data collection and optimization, because the bidding algorithms need clean data before they can learn. Anyone promising overnight results is guessing.
Do I have to start with the audit?
It is the normal starting point. The 48-Hour Ads Audit is $200 and is credited to your first month if you continue, so it costs nothing extra to begin there. If you would rather talk first, the 30-minute call is free.
Do you run anything besides Google?
Yes. Meta, TikTok, LinkedIn and DV360 as well, with GA4, GTM and server-side tracking handled in-house so the platforms can be compared on the same measurement basis.
Contact
Start with the account, not the pitch.
Book a 30-minute call and screen-share the account, or send it over and start with the $200 audit. Either way you leave with a prioritized list of what is wrong and what we would fix first.
We take on a maximum of 2 new accounts per month — senior attention doesn’t scale past that.
Other services.
Meta Ads Management
Facebook and Instagram, measured through the Conversions API.
48-Hour Ads Audit
$200 flat. Loom walkthrough and a prioritized fix list in 48 hours.