Service · Google Ads

Google Ads Management, Built on Tracking You Can Trust

Search, Performance Max, Demand Gen, YouTube and Shopping feeds — run to cost per conversion, not impressions. The measurement gets fixed before the budget moves.

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Most accounts we open are measuring the wrong thing.

Broken conversion tracking is the single most common problem we find in a new Google Ads account. Duplicate tags, conversions counted twice, form submissions that never fire, purchase values passed as zero. The account still reports a number, so nobody questions it — and every bid decision Google makes downstream is built on that number.

So tracking comes first. GA4 and Google Tag Manager get audited and rebuilt, server-side tagging goes in where the browser alone under-reports, and conversion actions get checked against what actually happened in the business. Only once the data survives that check do we touch campaign structure, bidding or budget. It is slower to start and it is the reason the numbers hold up later.

What management actually covers.

Conversion tracking rebuild

GA4, Google Tag Manager and server-side tagging audited, corrected and verified against real business outcomes. Enhanced conversions and value passing included where the platform supports it.

Campaign structure

Search, Performance Max, Demand Gen, YouTube and Shopping built around how the account actually converts — not a template. Budget concentrated where the unit economics work.

Search terms and negatives

Ongoing negative keyword work on the terms the account is actually paying for. This is where most of the recoverable waste sits in a neglected Search account.

Feed and creative work

Shopping feed hygiene, asset groups and video assets tested against performance rather than preference. Underperforming assets get replaced, not defended.

Weekly optimization, monthly reporting

Weekly optimization and a clear monthly report on unit economics at every tier, in writing. You see what changed, what it cost, and what it returned.

What the numbers have looked like.

For a DTC mattress brand in the Central Asia market, running lead-generation campaigns: 8,492 conversions (leads) at $0.14 each with a 66.8% conversion rate, and Google Ads cost per lead cut from $0.82 to $0.18 over 8 months. For an EV dealership, a full account rebuild took cost per lead from $10 to $1 in one month — enough that the client paused outbound sales.

Full detail, with the dashboards behind most of these numbers, is in the case studies.

Questions worth asking before you hire anyone.

How much does Google Ads management cost?

Three tiers by ad spend. Under $5K/mo of spend it is $800/mo flat. From $5K to $25K it is 12% of spend with a $1,200/mo minimum, so below $10K of spend the effective rate is above 12%. Above $25K the scope and fee are agreed together. New to ads? Start with the free video review and we will recommend the tier that fits.

How fast will I see results?

Tracking fixes land within the first weeks. Meaningful cost-per-lead improvements typically take 60 to 90 days of data collection and optimization, because the bidding algorithms need clean data before they can learn. Anyone promising overnight results is guessing.

Do I have to start with the audit?

No. The 48-Hour Ads Audit is an optional paid deep-dive for accounts already running Google Ads: $200, credited to your first month if you continue. Otherwise, start with the free 5-minute video review of your website and we will recommend the tier that fits.

Do you run anything besides Google?

Yes. Meta and TikTok as well, with GA4, GTM and server-side tracking handled in-house so the platforms can be compared on the same measurement basis.

Contact

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