Expensive leads
Lead cost creeps up when every location shares one campaign or the account optimises on the wrong signal. Campaigns get split by location and judged on cost per lead, so you can see where the money works and where it doesn’t.
Industries · Clinics & medspas
Meta & Google ads for medspas and aesthetic clinics
Clinics and medspas are one of the industries we work in, alongside e-commerce, DTC and B2B brands. Lead campaigns are measured on cost per lead and what those leads turn into. Start with a free 5-minute video review of your website.
Where clinic ad budgets usually leak
Four problems worth checking first in any clinic account. Each has a different fix, and only some of them are ad problems.
No-shows
A cheap lead that never shows up isn’t cheap. Budget moves toward the campaigns whose leads actually book and arrive, which means agreeing a simple way for your front desk to share those numbers.
Leads not called back
Ads can’t pick up the phone, but reporting can make the gap visible. Lead volume and booked appointments are reported separately, so a follow-up problem doesn’t get mistaken for an ad problem.
Broken tracking
Pixel events firing twice, conversions missing, or treatment details ending up in URLs and event names. Tracking gets checked first, before any budget changes.
Proof from a US clinic account
Meta lead generation for US medical-aesthetics clinics, including Premier Medical Aesthetics in Berlin and Ridgefield, Connecticut. One lead campaign per location, so each clinic’s cost per lead is visible on its own.
$22.70per lead · Ridgefield
$30.21per lead · Berlin
Want the full picture? The audit
Optional paid deep dive
48-Hour Ads Audit
For clinics already running ads. Before any retainer: a full scan of your Meta and Google accounts, every tracking gap, where the spend leaks, and a prioritized fix list walked through on a Loom. Delivered in 48 hours.
Monthly management, priced by ad budget
Campaign setup, weekly optimization and a clear monthly report on unit economics at every tier. Month-to-month, no lock-in.
Starter
$800/moFlat fee. One platform, one market. Weekly optimization and a monthly report.
Growth
12%of spendMinimum $1,200/mo. Multi-platform, multi-market, server-side tracking included.
Because of the $1,200 minimum, the effective rate is above 12% when spend is under $10K/mo.
Enterprise
CustomScope, reporting cadence and fee agreed together. Talk to us about what the account needs.
Month-to-month, no lock-in at any tier. New to ads? Start with the free video review and we’ll recommend the tier that fits.
Questions clinics ask
How do you handle tracking without exposing patient health information?
The approach is to keep what reaches the ad platforms minimal: a generic “lead” or “booking” event rather than which treatment someone asked about, no form contents, and no page paths or parameters that reveal health details. Where it helps, events are routed server-side so you control exactly what is sent. This isn’t legal advice and doesn’t by itself make a practice HIPAA compliant: your compliance lead or counsel should sign off on the final setup for your clinic.
What does a medspa lead typically cost on Meta?
It varies by market, treatment and offer: an injectables special in a dense metro prices very differently from a body-contouring consult in a smaller town. As one real reference point, a US clinic account we run produced leads at $22.70 and $30.21 across two Connecticut locations. A realistic view for your market comes after we have seen the account, not as a promise.
How fast will we see results?
Tracking fixes come first and usually land early. How quickly lead cost improves depends on your budget, market and how much conversion data the account already has, so expect a learning period of weeks rather than days. Anyone promising overnight results is guessing.
How do we start?
Start with the free 5-minute video review of your website: send your website and email in the form below, plus your ad spend if you already run ads, and we reply with a short Loom video within 24 hours. Prefer to talk first? You can also book a free 30-minute call; it is optional, not a required step. New to ads: we recommend a launch plan and budget, then monthly management. Already advertising: the paid 48-Hour Ads Audit ($200, credited to your first month if we work together) or straight into management.
Contact
Get a free 5-minute video review of your website.
New to ads or already advertising: send your website and we’ll take a look.
Free · 5-minute Loom · reply within 24 hours
We’ll reply with a short Loom video within 24 hours.
Prefer to talk?
Book a 30-min call