Conversions API deployment
Server-side events sent directly to Meta alongside the pixel, with deduplication so conversions are counted once. This closes the gap browser-only tracking leaves open.
Service · Meta Ads
Meta Ads Management for Facebook and Instagram
Advantage+ campaigns, creative testing and audience structure — measured through the Conversions API rather than a browser pixel that quietly loses a third of your conversions.
The pixel is under-reporting. It has been for years.
Browser-only pixel tracking loses events. Ad blockers, iOS tracking limits, cookie expiry and slow page loads all cut the same way: conversions happen and Meta never hears about them. The account looks worse than it is, the algorithm optimizes toward the wrong signal, and spend drifts to whatever the broken measurement happens to favour.
The fix is server-side. We deploy the Conversions API alongside the pixel with proper event deduplication, so Meta receives the conversions the browser drops. Then the structural work is worth doing: Advantage+ configured around the funnel rather than switched on by default, exclusion lists that stop you paying to reach people who already converted, and creative tested in enough volume to tell a real winner from noise.
What management actually covers.
Advantage+ and campaign structure
Advantage+ shopping and lead campaigns configured against how the account converts, with budget structured so learning phases actually complete instead of resetting.
Audience and exclusion design
Core, lookalike and retargeting layers built with exclusions that prevent overlap and stop spend going to people who have already bought or already converted.
Creative testing
Multiple concepts tested per cycle against cost per result, with losing creative retired on the numbers. Creative fatigue is diagnosed from performance decay, not from a calendar.
Lead forms or on-site conversion
Instant forms where speed matters, on-site conversion where lead quality matters — chosen on what the sales process can actually handle, and measured either way.
What the numbers have looked like.
On Meta lead generation, cost per lead cut from $1.02 to $0.36. For US medical-aesthetics clinics, 20 leads at $22.70 and 15 at $30.21 across two locations, with treatment campaigns purchasing at $37 to $68. Across managed accounts, 300% ROAS and $30K+ per month in ad budget.
Full case detail, with the dashboards behind each number, is on the results section of the homepage.
Questions worth asking before you hire anyone.
How much does Meta Ads management cost?
Three tiers by ad spend. Under $5K/mo of spend it is $800/mo flat. From $5K to $25K it is 12% of spend with a $1,200/mo minimum. Above $25K the scope and fee are agreed together. Your tier is confirmed after the audit, once we have seen the account.
Why does my Meta reporting disagree with my analytics?
Because they measure differently and the browser pixel loses events. Deploying the Conversions API with deduplication recovers most of the gap. The two will never match exactly — the goal is a difference you understand rather than one you discover later.
How fast will I see results?
Tracking fixes land within the first weeks. Meaningful cost-per-lead improvements typically take 60 to 90 days, because Meta's delivery system needs clean conversion data to learn from. Anyone promising overnight results is guessing.
Do you require a long-term contract?
No. Engagements are month-to-month. If the numbers stop justifying the fee, you leave — no lock-in at any tier.
Contact
Start with the account, not the pitch.
Book a 30-minute call and screen-share the ad account, or send it over and start with the $200 audit. Either way you leave with a prioritized list of what is wrong and what we would fix first.
We take on a maximum of 2 new accounts per month — senior attention doesn’t scale past that.
Other services.
Google Ads Management
Search, Performance Max, Demand Gen, YouTube and Shopping.
48-Hour Ads Audit
$200 flat. Loom walkthrough and a prioritized fix list in 48 hours.