Service · Meta Ads

Meta Ads Management for Facebook and Instagram

Advantage+ campaigns, creative testing and audience structure — measured through the Conversions API rather than a browser pixel that quietly loses a third of your conversions.

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The pixel is under-reporting. It has been for years.

Browser-only pixel tracking loses events. Ad blockers, iOS tracking limits, cookie expiry and slow page loads all cut the same way: conversions happen and Meta never hears about them. The account looks worse than it is, the algorithm optimizes toward the wrong signal, and spend drifts to whatever the broken measurement happens to favour.

The fix is server-side. We deploy the Conversions API alongside the pixel with proper event deduplication, so Meta receives the conversions the browser drops. Then the structural work is worth doing: Advantage+ configured around the funnel rather than switched on by default, exclusion lists that stop you paying to reach people who already converted, and creative tested in enough volume to tell a real winner from noise.

What management actually covers.

Conversions API deployment

Server-side events sent directly to Meta alongside the pixel, with deduplication so conversions are counted once. This closes the gap browser-only tracking leaves open.

Advantage+ and campaign structure

Advantage+ shopping and lead campaigns configured against how the account converts, with budget structured so learning phases actually complete instead of resetting.

Audience and exclusion design

Core, lookalike and retargeting layers built with exclusions that prevent overlap and stop spend going to people who have already bought or already converted.

Creative testing

Multiple concepts tested per cycle against cost per result, with losing creative retired on the numbers. Creative fatigue is diagnosed from performance decay, not from a calendar.

Lead forms or on-site conversion

Instant forms where speed matters, on-site conversion where lead quality matters — chosen on what the sales process can actually handle, and measured either way.

What the numbers have looked like.

For a DTC mattress brand in the Central Asia market, running lead-generation campaigns, Meta cost per lead cut from $1.02 to $0.36 over 8 months. For US medical-aesthetics clinics, 20 leads at $22.70 and 15 at $30.21 across two locations, with antiwrinkle ad sets purchasing at $35 to $68.

Full detail, with the dashboards behind most of these numbers, is in the case studies.

Questions worth asking before you hire anyone.

How much does Meta Ads management cost?

Three tiers by ad spend. Under $5K/mo of spend it is $800/mo flat. From $5K to $25K it is 12% of spend with a $1,200/mo minimum, so below $10K of spend the effective rate is above 12%. Above $25K the scope and fee are agreed together. New to ads? Start with the free video review and we will recommend the tier that fits.

Why does my Meta reporting disagree with my analytics?

Because they measure differently and the browser pixel loses events. Deploying the Conversions API with deduplication recovers most of the gap. The two will never match exactly — the goal is a difference you understand rather than one you discover later.

How fast will I see results?

Tracking fixes land within the first weeks. Meaningful cost-per-lead improvements typically take 60 to 90 days, because Meta's delivery system needs clean conversion data to learn from. Anyone promising overnight results is guessing.

Do you require a long-term contract?

No. Engagements are month-to-month. If the numbers stop justifying the fee, you leave — no lock-in at any tier.

Contact

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