Each campaign optimises on the result that matches its goal: Meta lead-form leads for consultations, website purchases for treatment offers, landing-page views for recruitment.
Case study · Medical aesthetics · United States
US medical-aesthetics clinics: Meta leads at $22.70
Meta and Google lead generation for US clinics: injectables, TMJ and skin treatments, plus nurse recruitment. Multi-location campaigns run to cost per lead, not reach.
$22.70per lead · Ridgefield, CT
$30.21per lead · Berlin, CT
$35–68per purchase · antiwrinkle ad sets
Client & context
Medical-aesthetics clinics in the United States, including Premier Medical Aesthetics with locations in Berlin and Ridgefield, Connecticut. The work covers lead generation for consultations, treatment offers sold online (antiwrinkle, fillers, TMJ) and a nurse recruitment campaign.
The problem
A clinic needs booked consultations, not reach. Each location has to produce leads at a cost the front desk can convert, and treatment offers have to be judged on purchases rather than clicks.
What we did
One lead campaign per clinic location (Ridgefield and Berlin), budget-optimised at campaign level, so each location’s cost per lead is visible on its own. Treatment offers run as separate sales campaigns.
Treatment campaigns send traffic to dedicated landing pages for each offer.
Small daily budgets per location ($15/day in the lead campaigns shown) and audience ad sets tested at $10/day each before budget moves.
Results
- $22.70 per lead — 20 leads in 30 days for the Ridgefield location.
- $30.21 per lead — 15 leads in the same period for the Berlin location.
- $35–68 per purchase — antiwrinkle ad sets buying treatments online.
Screenshots
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