Case study · Enterprise retail & consumer goods

Enterprise media buying for Leroy Merlin and BIC

Media buying across Google Ads, DV360 and Meta for enterprise retail, managed while embedded with MCA (Google Partner agency). Separately, we also helped another agency earn its Google Partner badge as its Google Ads specialist.

Client & context

Leroy Merlin (home-improvement retail) and BIC (consumer goods), managed while embedded with MCA, a Google Partner agency. Triple S itself is not a Google Partner; we are Google Ads certified.

BIC · consumer goods

Client Leroy Merlin Home improvement retail

The problem

Enterprise accounts spread budget across many product categories, regions and formats at once. Every line has to earn its share of spend, and reporting has to hold up for a brand-side marketing team.

The work

Structure

Leroy Merlin’s Google Ads ran separate Search and display campaigns by product category and region, each with its own daily budget.

Formats

BIC ran on Display & Video 360 with in-stream and out-stream video line items, bought on CPM.

Results

Category- and region-level control for Leroy Merlin, with each Search and display campaign on its own daily budget.
Video reach for BIC through in-stream and out-stream line items on DV360, bought on CPM.

Screenshots

Google Ads dashboard screenshot for Leroy Merlin. — Leroy Merlin Google Ads, campaigns by category and region.

Display & Video 360 screenshot for BIC. — BIC on DV360: in-stream and out-stream video line items.

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