Enhanced conversions set up across six conversion actions, and purchase conversions sending cart data, so Google sees which products sold in each order.
Case study · Equine nutrition · DTC e-commerce · US
Twenty Four Carrots: Google Ads tracked to the purchase
Google Ads for a US direct-to-consumer equine nutrition brand. Enhanced conversions and cart data wired up so the account optimises on purchases and revenue, not form fills.
6enhanced conversion actions live
Cart datareported on purchase conversions
Client & context
Twenty Four Carrots is a US direct-to-consumer equine nutrition brand based in Santa Barbara, California. The engagement covers its Google Ads account.
The problem
For an online store, bidding is only as good as the purchase data it receives. The job was to make the account optimise on purchases and revenue rather than softer signals like form fills.
What we did
Google’s own conversion diagnostics used as the checklist: what is healthy, what still misfires, and what to fix next.
Results
- Six enhanced conversion actions live in the account.
- Purchase conversions reporting cart data, so product-level sales feed the bidding.
- The diagnostics view also shows what was still misfiring at the time, which is the next fix list.
Screenshots
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