Full-funnel tracking set up through Google Tag Manager, so spend is tied to conversion data rather than platform-reported noise.
Case study · Food delivery · UAE
Noodlers: TikTok campaigns for a food delivery brand
TikTok campaigns in a high-competition delivery market, with full-funnel tracking via GTM: spend tied to conversion data, not platform noise.
Client & context
Noodlers is a food delivery brand in the UAE. The work covers its TikTok advertising.
Client
Noodlers
Food delivery · UAE
The problem
Food delivery is a crowded category on TikTok: many brands chase the same hungry audience at the same hours, and platform-reported numbers alone don’t show which spend turns into orders.
What we did
Results
The dashboard below shows one Dubai campaign: 122,320 impressions at $1.73 per conversion on a $247 budget.
Screenshots
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